Saturday, April 11, 2009

Middle Class

There's this series of rather idiotic fuel-saving ads coming on TV these days. If in my 2 hours per week TV viewing I come across these insane ads at least 5 times, it must be a whole lot painful for those of you morons who watch TV everyday.

One ad shows a woman thinking about pizzas for dinner just because she can save 20% on her gas bill. Is India's middle class so miserable that it needs to wait for a stupid INR 500 saving to have pizzas for dinner? Shocking!

There's another ad where an idiotic kid (what's with India's kids these days anyway?) says that he wants to open a cycle repair shop because fuel wouldn't be available to run vehicles when he's grown up considering the manner in which people (and his even more idiotic Ram-Kapoor-ic dad) waste fuel. If the people who made this ad had done the most basic research they would know that there will be fuel for a long long time. In fact, all petrol companies believe that technologies that would make petrol/diesel fairly redundant would come up earlier than the time when these fuels become difficult to source.

2 comments:

Phoenix said...

I think your criticism is a bit too harsh.
The long long time isn't nearly long enough, but even then, for a thousand other reasons, not wasting fuel is a habit we could do with.
And the majority of India's "middle class" is a 10000 bucks a month household income bracket. 500 rupees matter.

Jade said...

But would the petrol companies let these technologies be discovered? Isn't it slightly suspicious that, despite the knowledge of what these fuels do to the environment, and despite so much research supposedly happening, no usable alternative fuel has been found?

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